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U.S. Credit Downgrade Video

A quick animated response to international news

The Project Scope

On Friday afternoon, August 5th, 2011 the S&P downgraded the U.S. credit rating for the first time in U.S. History. We decided that we wanted our financial professional clients to have something to send to their clients on Monday morning when markets would open and react.

Over the course of the next 60 hours, I researched, wrote, and animated our motion graphic video response to the event. By early Monday morning, the video had been fact checked and was in front of thousands of eyes.

Project Details