The Project Scope
Surprisingly, there are few infographics in circulation covering basic financial concepts. A handful of organizations have set aside resources to create them (Mint.com and USA Today hold the majority). Overall the market presented itself as a clean slate and we set out to fill the void. The goal was to take what would otherwise be a very lengthy article and translate it into a series of visual thoughts.
As an initial pass we decided to take on a topic covered by the forementioned Mint.com, how stocks work. While we thought highly of the original Mint.com infographic, it lacked the accurate and properly sourced content necessary for use by the financial services industry. We also thought it could stand to be rendered with a bit more contemporary look.